Tone of voice examples
Examples of how to apply our brand, because we're big believers in showing not telling.
Example 1: Donation ask
Before
Transformative services lie at the heart of our communities and provide a lifeline for so many blind and partially sighted people.
Will you help us provide funding to ensure these services can continue to reach the most vulnerable members of our society?
Make a donation to change lives and save sight.
After
Small sparks. Big breakthroughs.
We’ve found brilliant minds and bright ideas. They just need your funding.
Together, let’s Save Sight. Change Lives.
Don't tell me the moon is shining. Show me the glint of light on broken glass.
Example 2: Call for volunteers
Before
Volunteers are at the heart of everything we do.
To change lives and save sight, we need to build a movement of generous people like you who want to make a difference by supporting us in our charity shops or elsewhere in the community.
After
We won’t waste your time.
Donate any spare minutes you have; together, we’ll put change in sight.
