Brand Guidelines
How we look, sound and feel.
Who we are
Everything to do with our brand is informed by our vision, mission and values. They should serve as a North star for all touch points with the people we work with and for:
Vision (our why): Save Sight. Change Lives.
Our mission (what we do): We fund the brilliant minds and bright ideas putting change in sight for everyone impacted by vision loss.
Our mission (how we do it):
We invest in sustainable projects that deliver equity and back science that brings prevention, treatment, and cures within reach.
We know what it means to be blind and have vision loss, and we have the experience, expertise, and connections to deliver change.
Our values: Together, we are bold, tenacious, informed, optimistic.
Our values guide our messaging, ensuring that what we say and how we say it remains authentic and true to our core beliefs.
Here you'll find all elements of our brand including the logo, our colour palette, tone of voice guidelines, guidelines on imagery and more.
