CMS user guide / Creating a page

Creating a new page

Start with a plan

To get the most from your page, start by taking some time to what you want it to achieve and what it should include. You might want to consider:

Who is this page for?
What do they need to know?
What action do we want them to take?
How will people get to this page?
What does their onward journey look like?
What other pages should we be linking to or signposting?
Which components will work best for this content?

If you need additional support, send a request to the comms team who will be able to work with you to come up with a plan.

Where to add a new page

Identify which section you would like the page to sit within. Hover over the parent page and click on the 3 dots to right of the page name.

Choose the option to create a content page.

You will then be given the option to select a Content Template. Scroll down and choose Blank which is the last option.

Add information to the card tab

It's important to populate the 'Card' tab which sits to the left of the content tab at the top of the page.

The information you add here is what will be pulled through when you reference this page from another page using any of the following components:

Content card
Article card
Link list

Start building your page

Once you have created the page, you'll need to add a title. This will appear in the page url, so use keywords that will help explain what this page is about.

You can then start adding components to build the page as per your plan.

Each component works slightly differently, but many share common features, such as:

The rich text editor (pictured), which you can use to format your text, add buttons and links.
The ability to add a media file to the component.

If you are unsure how different components work, you can test them out by creating a page in the test area.

Rich text editor overview

SEO: add a meta title and description

Meta titles and meta descriptions (also referred to as metadata) provide brief information about the content of a web page and important for SEO. They are what typically show up on search engine results pages.

Meta titles

Ensure the main part of the meta title is concise (50-80 characters including spaces), includes primary keywords and is compelling to users.

Keep it concise - Aim for the 50-80 characters including spaces
Make it unique - Avoid duplicating as this can cause stagnation
Place your keyword early or at the beginning of the title
Ensure the meta title reflects the page's content.
Incorporate the brand name ‘ | Fight for Sight’ at the end of each meta title.

Meta descriptions

Keep it concise - Aim for the 140 - 180 characters including spaces.
Include a call to action (Learn more, Discover Now, Get Started Today)
Incorporate at least 1 - 2 keywords.
Ensure it is unique and not duplicated content from other pages.
Make it engaging and compelling.

Key considerations for content structure

Using headings correctly
Organise content with clear, descriptive headings to improve readability and include keywords naturally.

Each page should start with a H1 which includes descriptive keywords that help explain what the page is about.

Subheadings (H2, H3, H4 and beyond) are used to break up content on a page into sections so that they are easier to navigate and understand.

Use subheading tags in order of importance. H2 should be used for main sections, followed by H3 for subsections, then H4 for another subsection and so on. Then if a new section starts, it’s okay to then go back to a H2 again delivering the same heading structure.

You can use the heading styles in the rich text editor to format the headings without impacting how the heading tags are interpreted by screenreaders or search engines.
Logical flow of content

Arrange content in a logical order, starting with an introduction, followed by main sections and ending with a conclusion.

Think about where it is relevant to signpost website users to other relevant pages on the site.

Do you need to add a specific call to action to the page? Consider which component will work besrt for this.
Paragraph structure

Write short, focused paragraphs (2-4 sentences) with each covering a single idea.

Use bullet points or numbered lists for concise and scannable information.

SEO content writing

This SEO content writing guide outlines best practice for creating search friendly content.

SEO content writing guide